Free Your Time.
While Building Your Business.
Howdy–I'm The Business Cowgirl
I help service-based businesses use technology to be more human, not less.
[ My Story ]
Over the last 8+ years, I've helped transform how 100+ service-based businesses use technology,
saving them an average of 10 hours per week through optimized workflows and smart automation.
As a Senior Salesforce Consultant for 7 years, I'd seen countless businesses building tech stacks that worked against them rather than for them.
Meanwhile, as an internationally competitive equestrian, I needed technology that could work while my hands were literally full with horses.
But my breakthrough moment came during a $50 riding lesson.
The day I made my first $50 online course sale while simultaneously paying $50 for a horse riding lesson, I realized the true power of business systems. That's when I knew: the right tech doesn't just save time, it creates freedom.
Now I run a tech consultancy that combines developer-level technical skills with marketer creativity.
My unique background as both a Certified Salesforce Administrator and BS in Marketing graduate from Sonoma State University gives me a perspective others don't have.
I see solutions where others see problems.
When I'm not optimizing business systems, I'm competing internationally in three-day eventing, where I ditch the tech and hang out with animals.
Named to the Marquis Who's Who 2025 list, I share practical tech strategies through my Winning Business newsletter (150+ subscribers and growing) and YouTube channel.
What I do
I'm not just another tech consultant. I'm a Tech Detective who doesn't just fix symptoms - I find the source of the problem and fix it from there.
100+
Businesses Transformed
10+
Avg. Hours Saved Per Week
9+
Years Experience
My diagnostic approach identifies the real problems behind workflow inefficiencies, combining enterprise-level architecture thinking with practical, human-centered solutions.
Six ways I help technical consulting firms
add capacity.
01
Ecosystem Architecture
Turn your firm into a delivery machine, not a collection of projects. We design how work should move through your business (from lead → scoping → delivery → invoicing → CS) so you can take on more projects without everything breaking behind the scenes.
02
Workflow & Automation Design
Give each consultant 5–10 billable hours back per week. We streamline and automate repetitive steps in your delivery, handoffs, and invoicing so your team spends less time on admin and more time on work clients actually pay for.
03
Practical AI for Delivery Teams
Use AI to reduce grunt work, not replace your experts. We plug AI into the unsexy parts of your firm (notes, documentation, summaries, QA) to speed up project work and internal communication without disrupting how your consultants think and operate.
04
Tool & Data Integration
Make your tools act like one system instead of five. We connect your CRM, project management, billing, and support tools so data flows automatically, handoffs are clean, and no one is stuck being the “human API” between platforms.
05
Content & Asset Systems
Turn your best thinking into reusable, revenue‑generating assets. We systemize templates, decks, SOPs, and client‑facing materials so your team stops reinventing the wheel and can deliver consistent, high‑quality work faster.
06
CRM & RevOps Optimization
Get more revenue from every client with the CRM you already have. We clean up your CRM structure, automation, and reporting so your pipeline, renewals, and upsells are driven by clear data and reliable processes instead of heroic effort.
My philosophy is simple.
Good technology is invisible.
Every hour you spend fighting your systems...
Is an hour stolen.
Subscribe to begin.
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I will never spam you. I hate that sh!t too.
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The fastest solution is not always the best solution, but the best solution will get you there the fastest.
- Alyssa (aka The Business Cowgirl 🤠)
Let's Conquer Your Online Business
Together
Enterprise Architecture, IT System Consulting, and Business Digital Architecture