Howdy–I'm The Business Cowgirl

I help service-based businesses use technology to be more human, not less.

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[ My Story ]

Over the last 8+ years, I've helped transform how 100+ service-based businesses use technology,

saving them an average of 10 hours per week through optimized workflows and smart automation.

As a Senior Salesforce Consultant for 7 years, I'd seen countless businesses building tech stacks that worked against them rather than for them.

Meanwhile, as an internationally competitive equestrian, I needed technology that could work while my hands were literally full with horses.

But my breakthrough moment came during a $50 riding lesson.

The day I made my first $50 online course sale while simultaneously paying $50 for a horse riding lesson, I realized the true power of business systems. That's when I knew: the right tech doesn't just save time, it creates freedom.

Now I run a tech consultancy that combines developer-level technical skills with marketer creativity.

My unique background as both a Certified Salesforce Administrator and BS in Marketing graduate from Sonoma State University gives me a perspective others don't have.

I see solutions where others see problems.

When I'm not optimizing business systems, I'm competing internationally in three-day eventing, where I ditch the tech and hang out with animals.

Named to the Marquis Who's Who 2025 list, I share practical tech strategies through my Winning Business newsletter (150+ subscribers and growing) and YouTube channel.

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What I do

100+

Businesses Transformed

10

Hours Saved Per Week

8+

Years Experience

I'm not just another tech consultant. I'm a Tech Detective who doesn't just fix symptoms - I find the source of the problem and fix it from there.

My diagnostic approach identifies the real problems behind workflow inefficiencies, combining enterprise-level architecture thinking with practical, human-centered solutions.

Six ways I help service businesses reclaim

their time and sanity.

01 Enterprise Architecture

Design scalable systems that grow with your business, not against it. Strategic tech planning that prevents future headaches.

02 Automation & Efficiency

Streamline workflows to save 10+ hours per week. Smart automation that works behind the scenes while you focus on what matters.

03 AI Integration

2+ years specializing in practical AI applications for business. Cut through the hype to implement AI that actually improves your bottom line.

04 System Integration

Make your tools talk to each other seamlessly. End the chaos of disconnected platforms and duplicate data entry.

05 Content Marketing Tech

Automate your content creation and distribution. Turn your expertise into scalable, profitable content systems.

06 CRM Optimization

Senior Salesforce expertise applied to any CRM. Turn your customer data into actionable insights and automated nurture sequences.

My philosophy is simple.

Good technology is invisible.

Every hour you spend fighting your systems...

Is an hour stolen.

Your business deserves better.

You deserve better.

Let's fix it.

Subscribe to begin.

Join 150+ business owners who get my weekly newsletter, WINNING BUSINESS, full of no-nonsense strategies to make your tech stack actually work for your business (not against it).

Your Email

I will never spam you. I hate that sh!t too.

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The fastest solution is not always the best solution, but the best solution will get you there the fastest.

- Alyssa (aka The Business Cowgirl 🤠)

Enterprise Architecture, IT System Consulting, and Business Digital Portfolios

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Free Your Time.While Building Your Business.

Howdy–I'm The Business Cowgirl

I help service-based businesses use technology to be more human, not less.

[ My Story ]

Over the last 8+ years, I've helped transform how 100+ service-based businesses use technology,

saving them an average of 10 hours per week through optimized workflows and smart automation.

As a Senior Salesforce Consultant for 7 years, I'd seen countless businesses building tech stacks that worked against them rather than for them.

Meanwhile, as an internationally competitive equestrian, I needed technology that could work while my hands were literally full with horses.

But my breakthrough moment came during a $50 riding lesson.

The day I made my first $50 online course sale while simultaneously paying $50 for a horse riding lesson, I realized the true power of business systems. That's when I knew: the right tech doesn't just save time, it creates freedom.

Now I run a tech consultancy that combines developer-level technical skills with marketer creativity.

My unique background as both a Certified Salesforce Administrator and BS in Marketing graduate from Sonoma State University gives me a perspective others don't have.

I see solutions where others see problems.

When I'm not optimizing business systems, I'm competing internationally in three-day eventing, where I ditch the tech and hang out with animals.

Named to the Marquis Who's Who 2025 list, I share practical tech strategies through my Winning Business newsletter (150+ subscribers and growing) and YouTube channel.

What I do

100+

Businesses Transformed

10

Hours Saved Per Week

8+

Years Experience

I'm not just another tech consultant. I'm a Tech Detective who doesn't just fix symptoms - I find the source of the problem and fix it from there.

My diagnostic approach identifies the real problems behind workflow inefficiencies, combining enterprise-level architecture thinking with practical, human-centered solutions.

Six ways I help service businesses reclaim

their time and sanity.

01

Enterprise Architecture

Design scalable systems that grow with your business, not against it. Strategic tech planning that prevents future headaches.

02

Automation & Efficiency

Streamline workflows to save 10+ hours per week. Smart automation that works behind the scenes while you focus on what matters.

03

AI Integration

2+ years specializing in practical AI applications for business. Cut through the hype to implement AI that actually improves your bottom line.

04

System Integration

Make your tools talk to each other seamlessly. End the chaos of disconnected platforms and duplicate data entry.

05

Content Marketing Tech

Automate your content creation and distribution. Turn your expertise into scalable, profitable content systems.

06

CRM Optimization

Senior Salesforce expertise applied to any CRM. Turn your customer data into actionable insights and automated nurture sequences.

My philosophy is simple.

Good technology is invisible.

Every hour you spend fighting your systems...

Is an hour stolen.

Your business deserves better.

You deserve better.

Let's fix it.

Subscribe to begin.

Join 150+ business owners who get my weekly newsletter, WINNING BUSINESS, full of no-nonsense strategies to make your tech stack actually work for your business (not against it).

I will never spam you. I hate that sh!t too.

Not Subscribed Yet?

Join 150+ business owners who get my weekly newsletter, WINNING BUSINESS, full of no-nonsense strategies to make your tech stack actually work for your business (not against it).

Start Here.

Let's Conquer Your Online Business

Together

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Free Your Time.
While Building Your Business.