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Most Recent Blogs
The 90-Day Delivery OS Roadmap That Actually Works
Tech fails when you build great systems nobody uses. This 90-day roadmap shows how to fix workflows one at a time with structured implementation and real adoption.
The Question You Ask BEFORE Buying Tech Changes Everything
Two businesses buy the same tech. One asks "how do I cut costs?" The other asks "how do I help my team move faster?" Same tools. Completely different outcomes.
AI Slop Is Killing Your Brand Voice (Here's the Fix)
AI slop is flooding the internet. But the problem isn't AI itself. It's how people use it. Learn how to cut content creation time by 50% while still sounding like you.
AI & Automation (AI tools, implementation, ethics)
The 90-Day Delivery OS Roadmap That Actually Works
Tech fails when you build great systems nobody uses. This 90-day roadmap shows how to fix workflows one at a time with structured implementation and real adoption.
The Question You Ask BEFORE Buying Tech Changes Everything
Two businesses buy the same tech. One asks "how do I cut costs?" The other asks "how do I help my team move faster?" Same tools. Completely different outcomes.
AI Slop Is Killing Your Brand Voice (Here's the Fix)
AI slop is flooding the internet. But the problem isn't AI itself. It's how people use it. Learn how to cut content creation time by 50% while still sounding like you.
Business Tech is a 3D Game Now (And Where Yours Is Broken)
Business tech has two layers: what you need it to do and how it's built. Learn how to spot gaps through team frustration and why AI agents are business cheat codes.
Sales & Marketing Funnels (conversion, lead gen, nurture)
AI Slop Is Killing Your Brand Voice (Here's the Fix)
AI slop is flooding the internet. But the problem isn't AI itself. It's how people use it. Learn how to cut content creation time by 50% while still sounding like you.
Content Marketing Strategy 2026: You Don't Need 50K Followers
You don't need 50K followers to make real money online. Learn how to build a content marketing strategy in 2026 that drives growth through value, not virality.
Content Marketing Strategy 2026: You Don't Need 50K Followers
You don't need 50K followers to make real money online. Learn how to build a content marketing strategy in 2026 that drives growth through value, not virality.
Content Marketing Strategy 2026: You Don't Need 50K Followers
You don't need 50K followers to make real money online. Learn how to build a content marketing strategy in 2026 that drives growth through value, not virality.
Case Studies & Results (client wins, proof, transformations)
How an Executive Coach Cancelled $1,000 in Software in 90 Minutes
A solopreneur had every tool imaginable and was totally overwhelmed. In one 90-minute session, she cancelled $1,000 in software and got clarity on what she actually needed.
How One Invoicing Fix Saved a 5-Person Team $58,500/Year
A 5-person team was losing 390 hours per year to invoicing alone. One process fix returned $58,500 annually. See the math and calculate your own hidden costs.
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MEET THE BUSINESS COWGIRL
Author Bio
Author Bio
Alyssa Schaefer
(aka The Business Cowgirl 🤠)
Alyssa Schaefer, known as The Business Cowgirl, is a business tech strategist with 8+ years of experience helping service businesses optimize their technology workflows. She brings a unique combination of technical expertise from 7 years as a Senior Salesforce Consultant and creative problem-solving from her marketing background.
With a BS in Marketing from Sonoma State University and Salesforce Administrator certification, Alyssa has helped 100+ businesses through direct consulting, YouTube content, and her newsletter. Her clients save an average of 10 hours per week through her systematic approach to workflow optimization and AI integration.
Recently named to Marquis Who's Who 2025 list, she shares insights through her weekly newsletter reaching 150+ business owners (and counting). Her unique perspective combines the tech-savvy of a developer with the creativity of a marketer, allowing her to see solutions others miss. Her mission stems from her own experience using technology to balance business success with time for her horses, which is why she is the cowgirl of the business world.
Expertise & Specialization:
- 10+ years building businesses online and developing backend workflows
- Senior-level experience in business process automation and CRM design optimization for 8+ years
- AI integration specialist with 3+ years focused on practical business applications
- Unique combination of technical expertise and marketing creativity
- Proprietary methodology that leverages both developer-level tech skills and marketer intuition