Don't Waste $10K on AI Tools Nobody Will Use
Jul 4, 2025
The news media created this fear – now let's destroy it with reality
Read Time - 4 minutes
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I'm not normally the type of person who likes to push blame, but I'm absolutely going to call this out: I totally blame the news for this mess.
The news was like, "Ah, AI! Everyone be afraid! AI is going to take our jobs!"
Well, here's the reality check they won't give you: AI cannot flip a burger. It literally cannot perform physical tasks because it has no hands.
So when the news makes blanket statements scaring everyone that AI will steal their jobs, that's not just wrong – it's irresponsible fear-mongering.
The Real Story They Won't Tell You
I literally read this today: A guy who helps businesses create YouTube ads found an AI tool that creates hundreds of ad variations in minutes instead of weeks.
His video editor panicked: "Is my job in jeopardy?"
The boss's response? "Your job's not in jeopardy. Think about how much more output we're going to be able to do."
Here's the thing – that editor does more than just edit videos. There's uploading, distributing, setting up links, managing campaigns. If the boss fired him, guess who'd have to do all that work? The boss.
This is the reality: AI creates 400x more output, but someone still has to manage it.
Why Your Team's Fear Is Killing Your Competitive Advantage
Think of it this way: If you're digging with your hands versus digging with a shovel, one is just a hell of a lot easier. But if I'm paying someone to dig a hole and I give them a shovel, I don't suddenly stop paying them – I still need someone to hold the shovel!
Here's what AI literally cannot do:
- Perform any physical task
- Understand true human emotion (knowing the definition of anger vs. feeling like a volcano ready to erupt)
- Work without human direction
- Provide the human connection your clients are craving
The 4-Step Fix for Team Resistance
- Step 1: Pain - Make them feel how bad the current process really is
- Step 2: Demonstration - Show them the solution (you're selling the paradise island, not the cramped plane ride)
- Step 3: Involvement - People support what they help create
- Step 4: Roll Out with Support - Give them a specific place to voice concerns (counterintuitively, this reduces complaints)
How Do I Integrate AI Into My Existing Processes?
I've spent 10 years in tech consulting, and the number of times I built amazing workflows that never got used because of poor change management... dude, if I kept all that wasted money, I'd never have to work again.
Here's how to actually get humans to adopt change:
Step 1: Pain (Make Them Feel It)
You have to make people feel how bad the current process really is. Like when you're trying to lose weight and your pants don't fit – that painful moment where you go "Oh my god, I'm absolutely done with this."
Let the complaints flow. It's cathartic therapy AND it gives you exactly what you need to fix with AI implementation.
Step 2: Demonstration (Show the Paradise Island)
Don't just tell them about the solution – demonstrate it.
This can be:
- Live demos of the AI tool in action
- Verbal walkthroughs of the new process
- Before/after comparisons that make them go "holy shit"
Remember: You're not selling the cramped plane ride to Hawaii, you're selling the paradise island getaway.
Step 3: Involvement (People Support What They Help Create)
Brendan Bruchard nailed it: "People will support that which they help create."
Get the people who actually do the work involved in building the solution. I can't tell you how many times I was in meetings with stakeholders who said "We don't know how we do that" when I needed to understand their process. Cool, you pay the bills, but you're not helpful to me.
Find the person who does the actual work. Get them involved. They won't feel blindsided when you roll things out.
Step 4: Roll Out with Support
Give people a specific place to complain. Seriously.
Create a Google form, Slack channel, dedicated email, or even a whiteboard in the office.
Tell them: "If you have problems with this new process, here's exactly where you go."
Here's the crazy part: If you give people a specific way to complain upfront, you'll get way fewer complaints than if you give them no avenue at all. You'll get 10x more complaints behind your back if they have nowhere to voice frustration.
The Bottom Line
Businesses that successfully combine AI efficiency with human emotional intelligence will dominate their markets. The ones paralyzed by fear will get left behind.
Your job as a leader isn't to coddle the fear – it's to show your team that AI makes them more valuable, not less.
Because here's the truth the media won't tell you...Someone still has to push the buttons. Someone still has to understand human pain. Someone still has to provide that emotional connection your clients are craving.
That someone is your team – now supercharged with AI tools that let them focus on what only humans can do.
Stop letting media fear-mongering kill your competitive advantage. Your competitors who figure this out first? They're going to eat your lunch.
See you next Friday!
Cheers,
Alyssa Schaefer (aka The Business Cowgirl 🤠)
P.S. Pro tip: Your team's complaints are gold mines for AI opportunities. When someone says "this part sucks," that's exactly where AI can make the biggest impact.
Ready to implement AI strategically in your business? Next week we're covering the biggest risks of implementing AI without a clear strategy – and why random AI adoption is worse than no AI at all.
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Howdy, I'm The Business Cowgirl
(aka Alyssa Schaefer 🤠)
Online Business Digital Architect and AI Strategist
- 10+ years building businesses online and developing backend workflows
- Senior-level experience in business process automation and CRM optimization
- AI integration specialist with 2+ years focused on practical business applications
- Unique combination of technical expertise and marketing creativity
- Proprietary methodology that leverages both developer-level tech skills and marketer intuition
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