HOW TO AVOID THE 2025 BUSINESS GRAVEYARD
HOW TO AVOID THE 2025 BUSINESS GRAVEYARD
How AI is Changing Marketing in 2025
You May Have Heard Blockbuster Refused To Buy Netflix, But Do You Know Why?
In the early 2000s, Blockbuster was an empire. With over 9,000 stores, they dominated the movie rental industry. But then, an upstart company called Netflix approached them with an offer: Buy us for just $50 million.
Blockbuster laughed them out of the room. "Streaming? Mail-order DVDs? Who would even want that?" they thought.
Fast forward a few years, and we all know how that story ended. Blockbuster became a relic of the past, while Netflix built a multi-billion-dollar empire.
The mistake made was thinking any product, service, or person is irreplaceable. When in reality, necessity is the mother of invention, and invention changes people's priorities.
THE UGLY TRUTH: Refuse to Pivot? Prepare to Disappear.
Blockbuster isn’t alone.
- Borders failed to embrace e-commerce while Amazon soared.
- Kodak invented the digital camera but buried it to protect their film business only to watch other companies capitalize on the technology they created.
- Nokia once ruled the mobile phone market but dismissed the smartphone revolution, paving the way for Apple and Samsung to take over.
The lesson? Refusing to adapt is a death sentence in business. The world is constantly shifting, and what worked yesterday won’t necessarily work tomorrow.
So ask yourself, what’s one strategy in your business that you’re still clinging to? Moreover, what previous strategy replaced your current favorite and why?
WHY SHOULD YOU CARE: What Does This Means For You?
Right now we face the rapid changes coming along with social media expansion and AI.
In 2025 and beyond, businesses that don’t embrace digital agility will suffer the same fate as Blockbuster.
The online landscape is changing faster than ever, and the ability to pivot isn’t just an advantage...it’s a necessity!
FOR INSTANCE: Think Back to January 2024...
If I asked you a year ago where does everyone go to search for their answers?
You may have said Google, perhaps Youtube (both Google), and it's true some would have said Chat GPT.
BUT FAST FORWARD TO TODAY...and the answer is undoubtedly is majority Chat GPT (and other AI's on the rise.)
IS THIS A PROBLEM: Change Is As Bad As Your Attitude About It
The best businesses don’t just react to change; they anticipate it.
They stay ahead of trends, listen to their audience, and aren’t afraid to reinvent themselves. If you want long-term success, the question isn’t if you should pivot—it’s when and how.
FREE YOUR TIME.
WHILE BUILDING YOUR BUSINESS.
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