Marketing Cheat Code: Google’s 7-11-4 Trust Formula

The 2025 Shift

The Danger of Not Pivoting

The Trust Factor

Consumers Believe People

Digital Real Estate

The 7-11-4 Rule

Viral by Design

Your Audience As Marketers

Results > Information

Providing a Transformation

Content That Sells

Reuse, Repurpose & Scale

Viral by Design

Your Audience As Marketers

Google's 7-11-4 Rule For Digital Marketing Content?

Get Others to Build Trust For You: Learn the 7-11-4 strategy is for building trust and about leveraging your community for growth!

Don't Just Post, Engage: Outline the best strategy to foster trust and get your audience to truly connect with your brand.

Build Trust Faster: If you're not doing this, you're missing out on building real relationships with your audience.

Go To Next Framework

why your content spiderweb is your most valuable asset

Many businesses think posting more content means more customers, but building trust takes more than just showing up.

It's about strategic repetition and being present in the right places, with the right formats, repeatedly.

That’s where the 7-11-4 Rule comes in. This rule explains why some brands dominate while others stay invisible online.

THE UGLY TRUST (I MEAN TRUTH!): What Is Google's 7-11-4 Rule?

The most influential companies today aren’t led by logos, they’re led by strong personal brands.

7 Touchpoints: Your audience needs 7 interactions with your brand before they trust you.

11 Content Formats: Repurpose content into 11 different formats to extend your reach.

4 Platforms: Make your content omnipresent by posting across at least 4 platforms.

Trust isn’t something you can rush. Imagine going on a first date and someone saying, “I love you,” just 6 minutes in! 😱

It’s absurd, right? But some businesses do this in their marketing. Don’t be one of them.

Ask yourself: Are you showing up enough? Is your brand ambassador army engaging consistently? Are you building trust through strategic content distribution? If not, it’s time to start.

WHY SHOULD I CARE: A Spiderweb vs. a Single Thread

People don’t trust brands they haven’t seen repeatedly. Imagine your content strategy like a spiderweb:

One Thread: Posting once on a single platform? You’re hanging by a thread, barely noticed.

A Full Web: Show up across multiple platforms, repurpose your content into varied formats, and you build a web of trust. Your audience engages with you no matter where they are.

Brands like Gary Vaynerchuk and Alex Hormozi get this. They turn one idea into dozens of pieces of content, keeping them in front of their audience all the time.

The rule is simple, but if it were easy, everyone would be doing it.

DON'T JUST TAKE MY WORD ON IT: The Proof Is In The Data

A LinkedIn study found that employee-generated content gets 8X more engagement than content from official brand accounts.

Brands with strong personal leadership see higher customer loyalty and retention.

The rise of AI and automation makes human connection more valuable than ever before.

YOU'RE MISSING THE TRUST BOAT: If You’re Not Using This Strategy

Understanding this rule can exponentially amplify your online presence.

Let’s be blunt: This isn’t about spending money on ads, it’s about showing up consistently, creating value, and spreading your content to get noticed.

The best part? You don’t have to do it all yourself. Tap into your community, build brand advocates, and recruit people to post on your behalf.

Think about GoPro, those users aren't just passive consumers, they're content creators, too! That’s how you build trust on a massive scale.

🔹 NEXT UP: The secret to getting your audience to share your content and build a viral brand. Stay tuned for the next video, where I’ll dive into the next pivotal shift in branding!