Free Your Time.
While Building Your Business.
Simple solutions that actually stick.
MOST RECENT FROM WINNING BUSINESS
Content Marketing Strategy 2026: You Don't Need 50K Followers
You don't need 50K followers to make real money online. Learn how to build a content marketing strategy in 2026 that drives growth through value, not virality.
The 3-Step Framework for Turning Content Marketing Into a Business Growth Engine Instead of a Hamster Wheel
88% of marketers see ROI from video content. But only if it's connected to business goals. Learn the 3-step framework to create content that actually converts.
Pinterest Marketing 2026: The Hidden Content Goldmine
Pinterest isn't just for DIY crafts. It's a search engine with 2 billion monthly searches. Learn how to turn it into your secret content idea machine in 2026.
Why Content Marketing Keeps Working While You Sleep | Business Growth
How content builds trust, generates leads, and keeps working for your business years after you create it. Learn the 3 secrets to content marketing success that build trust, generate leads, and last forever.
Not Subscribed Yet?
Join 150+ business owners who get my weekly newsletter, WINNING BUSINESS, insights on building a smarter business technical ecosystem.
Start Here.
Not Subscribed Yet?
Join 150+ business owners who get my weekly newsletter, WINNING BUSINESS, insights on building a smarter business technical ecosystem.
Start Here.
MEET THE BUSINESS COWGIRL
Author Bio
Author Bio
Alyssa Schaefer
(aka The Business Cowgirl 🤠)
Alyssa Schaefer, known as The Business Cowgirl, is a business tech strategist with 8+ years of experience helping service businesses optimize their technology workflows. She brings a unique combination of technical expertise from 7 years as a Senior Salesforce Consultant and creative problem-solving from her marketing background.
With a BS in Marketing from Sonoma State University and Salesforce Administrator certification, Alyssa has helped 100+ businesses through direct consulting, YouTube content, and her newsletter. Her clients save an average of 10 hours per week through her systematic approach to workflow optimization and AI integration.
​
Recently named to Marquis Who's Who 2025 list, she shares insights through her weekly newsletter reaching 150+ business owners (and counting). Her unique perspective combines the tech-savvy of a developer with the creativity of a marketer, allowing her to see solutions others miss. Her mission stems from her own experience using technology to balance business success with time for her horses, which is why she is the cowgirl of the business world.
Expertise & Specialization:
- 10+ years building businesses online and developing backend workflows
- Senior-level experience in business process automation and CRM design optimization for 8+ years
- AI integration specialist with 3+ years focused on practical business applications
- Unique combination of technical expertise and marketing creativity
- Proprietary methodology that leverages both developer-level tech skills and marketer intuition