Alyssa Schaefer, known as The Business Cowgirl, is a business tech strategist with 8+ years of experience helping service businesses optimize their technology workflows. She brings a unique combination of technical expertise from 7 years as a Senior Salesforce Consultant and creative problem-solving from her marketing background.

With a BS in Marketing from Sonoma State University and Salesforce Administrator certification, Alyssa has helped 100+ businesses through direct consulting, YouTube content, and her newsletter. Her clients save an average of 10 hours per week through her systematic approach to workflow optimization and AI integration.
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Recently named to Marquis Who's Who 2025 list, she shares insights through her weekly newsletter reaching 150+ business owners (and counting). Her unique perspective combines the tech-savvy of a developer with the creativity of a marketer, allowing her to see solutions others miss. Her mission stems from her own experience using technology to balance business success with time for her horses, which is why she is the cowgirl of the business world.