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Most Recent Blogs
How to Define Automation Requirements: 3 Rules That Prevent Expensive Mistakes
Learn the 95/5 Rule for automation design: build for 95% of cases, plan for exceptions, and design with 3-10 years in mind. Part 2 of 3.
What Is an Automation? The 3-Part Framework That Prevents Costly Mistakes
Discover the 3 components every automation needs: trigger, criteria, and outcome. Skip this framework and "Scenario D" will bite you. Part 1 of 3.
AI Can't Do This One Thing. And That's the Point.
AI excels at data and patterns. Humans excel at creativity and critical thinking. Learn how to use AI as a tool by understanding what it can and can't do.
AI & Automation (AI tools, implementation, ethics)
AI Can't Do This One Thing. And That's the Point.
AI excels at data and patterns. Humans excel at creativity and critical thinking. Learn how to use AI as a tool by understanding what it can and can't do.
How to Choose the Right AI Tools for Your Business (4 Steps)
Stop drowning in AI tool options. Learn the 4-step process to find the right AI for your workflow, avoid expensive mistakes, and get your team to actually use it.
My Team Is Afraid AI Will Replace Them. Here's the Truth.
The media created this fear. Here's the reality check your team needs and the 4-step process to turn resistance into excitement.
AI Without Strategy Is Dangerous: 3 Business Horror Stories
AI doesn't question bad instructions, it just executes them. Learn from real horror stories why strategy matters before implementation and how to protect your data.
Sales & Marketing Funnels (conversion, lead gen, nurture)
Why Content Marketing Keeps Working While You Sleep | Business Growth
How content builds trust, generates leads, and keeps working for your business years after you create it. Learn the 3 secrets to content marketing success that build trust, generate leads, and last forever.
Why Content Marketing Keeps Working While You Sleep | Business Growth
How content builds trust, generates leads, and keeps working for your business years after you create it. Learn the 3 secrets to content marketing success that build trust, generate leads, and last forever.
Case Studies & Results (client wins, proof, transformations)
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MEET THE BUSINESS COWGIRL
Author Bio
Author Bio
Alyssa Schaefer
(aka The Business Cowgirl 🤠)
Alyssa Schaefer, known as The Business Cowgirl, is a business tech strategist with 8+ years of experience helping service businesses optimize their technology workflows. She brings a unique combination of technical expertise from 7 years as a Senior Salesforce Consultant and creative problem-solving from her marketing background.
With a BS in Marketing from Sonoma State University and Salesforce Administrator certification, Alyssa has helped 100+ businesses through direct consulting, YouTube content, and her newsletter. Her clients save an average of 10 hours per week through her systematic approach to workflow optimization and AI integration.
Recently named to Marquis Who's Who 2025 list, she shares insights through her weekly newsletter reaching 150+ business owners (and counting). Her unique perspective combines the tech-savvy of a developer with the creativity of a marketer, allowing her to see solutions others miss. Her mission stems from her own experience using technology to balance business success with time for her horses, which is why she is the cowgirl of the business world.
Expertise & Specialization:
- 10+ years building businesses online and developing backend workflows
- Senior-level experience in business process automation and CRM design optimization for 8+ years
- AI integration specialist with 3+ years focused on practical business applications
- Unique combination of technical expertise and marketing creativity
- Proprietary methodology that leverages both developer-level tech skills and marketer intuition