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Most Recent Blogs
Business Tech is a 3D Game Now (And Where Yours Is Broken)
Business tech has two layers: what you need it to do and how it's built. Learn how to spot gaps through team frustration and why AI agents are business cheat codes.
Content Marketing Strategy 2026: You Don't Need 50K Followers
You don't need 50K followers to make real money online. Learn how to build a content marketing strategy in 2026 that drives growth through value, not virality.
How an Executive Coach Cancelled $1,000 in Software in 90 Minutes
A solopreneur had every tool imaginable and was totally overwhelmed. In one 90-minute session, she cancelled $1,000 in software and got clarity on what she actually needed.
AI & Automation (AI tools, implementation, ethics)
Business Tech is a 3D Game Now (And Where Yours Is Broken)
Business tech has two layers: what you need it to do and how it's built. Learn how to spot gaps through team frustration and why AI agents are business cheat codes.
The Automation Lie That's Costing You Time and Money
"Set it and forget it" automation is a myth. The real magic happens when automated and manual tasks connect seamlessly. Learn the before-and-after test.
How to Test Automations: The "Try to Break It" Method That Catches Disasters Early
Test automations in sandbox first, try to break them, and use a different person than the builder. A horror story about deleted contacts proves why.
How to Test Automations: The "Try to Break It" Method That Catches Disasters Early
Test automations in sandbox first, try to break them, and use a different person than the builder. A horror story about deleted contacts proves why.
Sales & Marketing Funnels (conversion, lead gen, nurture)
The 3-Step Framework for Turning Content Marketing Into a Business Growth Engine Instead of a Hamster Wheel
88% of marketers see ROI from video content. But only if it's connected to business goals. Learn the 3-step framework to create content that actually converts.
The 3-Step Framework for Turning Content Marketing Into a Business Growth Engine Instead of a Hamster Wheel
88% of marketers see ROI from video content. But only if it's connected to business goals. Learn the 3-step framework to create content that actually converts.
5 Costly Risks Every Business Faces Without an AI Search Strategy (And How Competitors Are Already Stealing Your Customers)
Customers now ask AI for recommendations instead of Googling keywords. Learn the 5 costly risks of ignoring GEO and how to become the business AI recommends.
5 Costly Risks Every Business Faces Without an AI Search Strategy (And How Competitors Are Already Stealing Your Customers)
Customers now ask AI for recommendations instead of Googling keywords. Learn the 5 costly risks of ignoring GEO and how to become the business AI recommends.
Case Studies & Results (client wins, proof, transformations)
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MEET THE BUSINESS COWGIRL
Author Bio
Author Bio
Alyssa Schaefer
(aka The Business Cowgirl 🤠)
Alyssa Schaefer, known as The Business Cowgirl, is a business tech strategist with 8+ years of experience helping service businesses optimize their technology workflows. She brings a unique combination of technical expertise from 7 years as a Senior Salesforce Consultant and creative problem-solving from her marketing background.
With a BS in Marketing from Sonoma State University and Salesforce Administrator certification, Alyssa has helped 100+ businesses through direct consulting, YouTube content, and her newsletter. Her clients save an average of 10 hours per week through her systematic approach to workflow optimization and AI integration.
Recently named to Marquis Who's Who 2025 list, she shares insights through her weekly newsletter reaching 150+ business owners (and counting). Her unique perspective combines the tech-savvy of a developer with the creativity of a marketer, allowing her to see solutions others miss. Her mission stems from her own experience using technology to balance business success with time for her horses, which is why she is the cowgirl of the business world.
Expertise & Specialization:
- 10+ years building businesses online and developing backend workflows
- Senior-level experience in business process automation and CRM design optimization for 8+ years
- AI integration specialist with 3+ years focused on practical business applications
- Unique combination of technical expertise and marketing creativity
- Proprietary methodology that leverages both developer-level tech skills and marketer intuition