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Most Recent Blogs
How One Invoicing Fix Saved a 5-Person Team $58,500/Year
A 5-person team was losing 390 hours per year to invoicing alone. One process fix returned $58,500 annually. See the math and calculate your own hidden costs.
The Automation Lie That's Costing You Time and Money
"Set it and forget it" automation is a myth. The real magic happens when automated and manual tasks connect seamlessly. Learn the before-and-after test.
How to Test Automations: The "Try to Break It" Method That Catches Disasters Early
Test automations in sandbox first, try to break them, and use a different person than the builder. A horror story about deleted contacts proves why.
AI & Automation (AI tools, implementation, ethics)
How to Define Automation Requirements: 3 Rules That Prevent Expensive Mistakes
Learn the 95/5 Rule for automation design: build for 95% of cases, plan for exceptions, and design with 3-10 years in mind. Part 2 of 3.
How to Define Automation Requirements: 3 Rules That Prevent Expensive Mistakes
Learn the 95/5 Rule for automation design: build for 95% of cases, plan for exceptions, and design with 3-10 years in mind. Part 2 of 3.
What Is an Automation? The 3-Part Framework That Prevents Costly Mistakes
Discover the 3 components every automation needs: trigger, criteria, and outcome. Skip this framework and "Scenario D" will bite you. Part 1 of 3.
What Is an Automation? The 3-Part Framework That Prevents Costly Mistakes
Discover the 3 components every automation needs: trigger, criteria, and outcome. Skip this framework and "Scenario D" will bite you. Part 1 of 3.
Sales & Marketing Funnels (conversion, lead gen, nurture)
Pinterest Marketing 2026: The Hidden Content Goldmine
Pinterest isn't just for DIY crafts. It's a search engine with 2 billion monthly searches. Learn how to turn it into your secret content idea machine in 2026.
Pinterest Marketing 2026: The Hidden Content Goldmine
Pinterest isn't just for DIY crafts. It's a search engine with 2 billion monthly searches. Learn how to turn it into your secret content idea machine in 2026.
FAQs: The Easiest Content Strategy Most Business Owners IgnoreThe Easiest Content Strategy You’re Overlooking to Build an Endless Stream of Content Ideas
Stop stressing over content ideas. Learn 3 methods to find your audience's most frequently asked questions and turn them into content that builds trust fast.
FAQs: The Easiest Content Strategy Most Business Owners IgnoreThe Easiest Content Strategy You’re Overlooking to Build an Endless Stream of Content Ideas
Stop stressing over content ideas. Learn 3 methods to find your audience's most frequently asked questions and turn them into content that builds trust fast.
Case Studies & Results (client wins, proof, transformations)
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MEET THE BUSINESS COWGIRL
Author Bio
Author Bio
Alyssa Schaefer
(aka The Business Cowgirl 🤠)
Alyssa Schaefer, known as The Business Cowgirl, is a business tech strategist with 8+ years of experience helping service businesses optimize their technology workflows. She brings a unique combination of technical expertise from 7 years as a Senior Salesforce Consultant and creative problem-solving from her marketing background.
With a BS in Marketing from Sonoma State University and Salesforce Administrator certification, Alyssa has helped 100+ businesses through direct consulting, YouTube content, and her newsletter. Her clients save an average of 10 hours per week through her systematic approach to workflow optimization and AI integration.
Recently named to Marquis Who's Who 2025 list, she shares insights through her weekly newsletter reaching 150+ business owners (and counting). Her unique perspective combines the tech-savvy of a developer with the creativity of a marketer, allowing her to see solutions others miss. Her mission stems from her own experience using technology to balance business success with time for her horses, which is why she is the cowgirl of the business world.
Expertise & Specialization:
- 10+ years building businesses online and developing backend workflows
- Senior-level experience in business process automation and CRM design optimization for 8+ years
- AI integration specialist with 3+ years focused on practical business applications
- Unique combination of technical expertise and marketing creativity
- Proprietary methodology that leverages both developer-level tech skills and marketer intuition